Scan
Read it before you eat it.
Camera-first. Barcode, label, or menu — point and we read it once.
Spot hidden sugar
Your guardian against hidden sugar.
Sugar Shark scans labels, watches the foods that trip you up, and tells you what to skip — in plain language, without the panic.
The problem
Blood sugar won't budge. A1C keeps climbing. Medication dosages continue increasing."I'm doing everything they told me to do, and I still feel like I'm failing."
The Challenge
Food Products are designed to be misleading.
Misleading food labels. Hidden ingredients that spike blood sugar are everywhere, keeping people stuck. Sugar Shark exposes what's really inside the foods they're eating, so they can eat with confidence instead of confusion.
Scan it. Spot it. Skip it.
Spot
Catch the hidden ones.
Sauces, dressings, “healthy” cereals. We surface them before you reach.
Skip
Decide in one sentence.
No charts. One line: skip, swap, or fine — and what to eat instead.
The product
Four things it does, in one quiet app.
Camera-first scanning
Barcode, label, or menu — point and read.
One-sentence reads
Skip, swap, or fine — never a chart.
Personal watchlists
Categories you keep getting wrong.
Weekly trend recap
What spiked you. What didn’t.
From early users
People who say they don’t do testimonials gave us these.
We asked four people in private beta one question: what would you tell someone who’s thinking about it? These are their answers, unedited.
I feel so much better!
Art I feel great!
Brent I feel great!
Cedrick I feel great!
Greg I feel better now!
Isaac No streaks. No badges. A quieter way to read labels.
AngieMetabolic-curious · 3 months in I feel better now!
Jennie I feel better now!
Joe I feel better now!
John I feel better now!
Melanie I feel better now!
Richard I feel better now!
Robert I feel better now!
Roberto I feel better now!
Samson I feel better now!
Stacie I feel better now!
Tony I feel better now!
Jenn
About the founder
Steve Hochman.
Steve started Sugar Shark to make food labels tell the truth. After seeing how hard it is to know what's really in the foods we buy, he built the tool he wished existed — one that reads the label for you and says, in one sentence, whether to skip it.
Frequently asked
Anything else worth knowing?
Always be in the know
Hear it first.
We’ll send one note when Sugar Shark is ready. No drip campaign, no countdown, no marketing fluff.
Beta · free for early signupsOne launch note · nothing else